Technical, regulated, and complex B2B sectors punish generalist writing. You need someone who can get inside genuinely difficult subject matter - regulatory constraint, scientific detail, multiple stakeholders - and still write something a decision-maker will actually read.
Campaigns and communications across the full healthcare continuum: doctors, hospitals, pharmacy, patients, and insurers, within a highly regulated environment.
Strategy and communications for operators, regulators, and infrastructure providers across Africa and the Middle East.
Positioning and communication for engineering and industrial businesses, including nuclear, renewable, and structural sectors.
Copy and strategy for complex, often invisible, technical products and platforms.
Payments, insurance, and financial product communication for both institutional and retail audiences.
Understand the objective - what does success actually look like?
Understand the product and the audience - properly, not just the brief
Find the idea and the words that make it matter
Write, review, refine
Launch, measure, adjust