Every business decision - funding, expansion, turnaround, new product - rests on a plan. A good one can transform performance. A weak one costs you money you'll never see the loss of, because you'll never know what you missed.
Raising funding or preparing for investor/board scrutiny
Launching a new product, service, or market
An existing plan isn't delivering - and you're not sure why
You need a credible outsider's view before committing resources
Executive summary
Business structure
Marketing plan
Operational plan
Risk analysis
Financial plan
Funding strategy
Market and competitor analysis
Target audience insight
Product/USP and positioning
Channel and pricing strategy
SWOT/GAP analysis
Promotion strategy
Budget and timing