Founder and lead writer of what became South Africa's largest B2B healthcare advertising agency - built from a standing start to market leadership within five years.
Founded and built a market-leading B2B healthcare advertising agency in South Africa.
Strategy, communications, and copywriting across telecoms, engineering, IT, and financial services, in Africa, the Middle East, and beyond.
Five years as Head of Marketing, building and personally executing the full marketing plan and communication strategy end to end.
The Ideas Factory, relaunched as a network.
National broadband and telecommunications strategy work across Africa, including regional operators and government-backed initiatives
Business model design and go-to-market strategy for start-up telecoms and financial-inclusion ventures
Communication and fundraising strategy for major healthcare foundations and awareness campaigns
Business analysis and marketing for healthcare claims and payments infrastructure